Car and Bike [CPV] IN Affiliate Program

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"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on AliExpress.com and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

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Company Description: carandbike is one of India’s leading automotive portals adept at bringing credible news related to cars and bikes from across the globe. We strive to keep readers updated with the latest from the automotive industry through news, reviews, and videos. Our automotive experts endeavour to deliver accurate information to help users make an informed buying decision.

Campaign Description: It is a CPV(cost per Visit) campaign wherein we must bring quality visits for Car and Bike website. Advertisers offering their affiliates to run it in Pan India. All allowed promotional methods are selected under traffic sources. 

Please note that this campaign is extremely critical for us. Given the overall environment right now, we need to act sensibly and direct only quality traffic to the website. Given the urgency, we want us to work with a given budget and keep a check on the quality as well, and optimize basis supporting matrices i.e. Avg page duration, Pages/Session etc.

Its a 3 days campaign where we have to deliver 2lac visit (66,667 per day) 

 

KPI's mentioned in the terms 

Campaign Objective: To generate quality visits for Car and Bike website.

 

 

 

Basics

{ KPI -  Bounce rate (At most 50%) } hard 

Campaign will end on 30th April

66,667 per day visit t(3 days campaign)

Over spending will not be considered.Request you to adhere to the budget limit and optimize accordingly.  

 


Do note, There are 4 themes in the set ( Viz. Creative 1,2,3 and 4) with different dimensions to ensure the quality of banner is maintained across inventories.
Please ensure, we append the themes correctly to avoid any loss of visits.

Billing methodology: 


GA numbers will be considered as the final for the campaign,
However, FYR listing below the 
methodology for billable calculation : 

 

Scenario

Bounce rate

KPI Met

Billing

1

30%

Yes

100%

2

55%

No 

Pro-Rata(45%)

3

70%

No 

Pro-Rata(30%)


Pro-Rata Billing :

Billing deductions will be done basis Pro-Rata% in accordance to the bounce rate to be maintained(<50%).

For instance, If the bounce rate is 55% , 55% of the billing will be negated.

 

 

Last changes were recorded on 27.04.2020

Traffic Sources

Adult Forbidden
Incentive Forbidden
Brand bidding Forbidden
SEM Forbidden
Cashback Forbidden
API traffic Forbidden
Banner and teaser advertising Allowed
Toolbar Forbidden
Groups and blogs on social Media Forbidden
Email Marketing Forbidden
PopUp / ClickUnder Forbidden
YouTube Channel Forbidden

Last changes were recorded on 27.04.2020

Reasons for ad space declination