Harappa Edu [CPS] IN Affiliate Program

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Program information

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Company Description: Harappa is an online learning institution that builds competencies to liberate people’s potential in their chosen line of work. Their unique curriculum is designed around foundational Habits critical to achieve professional success and personal meaning. They believe that Good Habits Make Great Careers, whether you are starting your career, leading a team or building something of your own. Habits, we believe, are powerful catalysts that accelerate our daily performance and long-term growth. Harappa's pedagogical approach is rooted in academic research, expert insights and behavior sciences .

Campaign Description: It is a CPS (Cost per Sale) campaign in which affiliate must divert the traffic to advertiser site and deliver sales. Advertiser offering their affiliates to run it Pan INDIA with the targeting of audience which mentioned under the targeting criteria. All allowed promotional methods are selected under traffic sources.

Targeting criteria 

Geo - Pan India 

Target Audience - Growth-Driven Manager, Young Professional, Job-Seeker, Business Owner & Entrepreneur, Graduate

Objective: The main objective of the campaign is to deliver sales 

Note -  1. We have to promote only Course bundles: Only 5 courses priced at INR 2,499, apart from this course/product we are not eligible for payout.
             2.
User Should have 90% learning journey starts & 30% avg. progress in 30 days (HARD KPI).

Basics

Geo - Pan India 

Validation window- 30 days

Validation Criteria- Successful sale with a hard KPI of 80% on course activation

Target Audience - Growth-Driven Manager, Young Professional, Job-Seeker, Business Owner & Entrepreneur, Graduate

General Terms

  • All allowed traffic sources are mentioned in the campaign detail.
  • Authentic promotional methods should be used to promote the campaign.
  • Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
  • Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Brand bidding is strictly not allowed:

Brand Stop Words - Harappa Education

Last changes were recorded on 10.08.2021

Traffic Sources

PopUp / ClickUnder Forbidden
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
Lead call Forbidden
API traffic Forbidden
YouTube Channel Forbidden
Adult Forbidden
Toolbar Forbidden
Incentive Forbidden
Groups and blogs on social Media Forbidden
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Allowed
Cashback Allowed
SEM Forbidden

Last changes were recorded on 19.08.2021

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