CraftStash UK Affiliate Program

Similar programs
  • EPC 10£
    EPC — average earnings per 100 clicks
  • CR 4.35%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 0.00%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 100%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time 31 day
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 48 days
    Average time it takes for an advertiser to confirm and pay for actions.

Banners and Links

Default affiliate link

"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

For the time being, the program has no banners

The banners are on their way, meanwhile please use other advertisement materials.

Product Feeds

Warning! Please join the program to download a product feed.

Here you can get a link to original product feed of this program. Links in product descriptions have been replaced by deeplinks. Time of last updating has also been added.

Products:    Updated:    Updated by advertiser:

Program review

Why Admitad?

  • detail analytics and useful tools,
  • express payments,
  • enormous range of affiliate programs,
  • trusted by 825060 publishers,
  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system. is an online retail site devoted to providing the best craft supplies around. As well as providing customers with all the top craft brands, we also have exclusive designs created by our in-house designers. These designers are amongst some of the most well known and best selling in the UK and beyond - Made to Surprise, Simply Made Crafts, Card Making Magic, Text{ures}, Paper Discovery, Daisy Mae Designs, Creative CraftProducts, Apple Blossom, Papercraft Society. CraftStash is part of a wider group, Practical Publishing, which specialises in the creation of magazines aimed at the Craft Market - Papercraft Essentials, Simply Cards & Papercraft, Die-Cutting Essentials and Creative Stamping for the papercraft market, plus magazines aimed at soft craft as well.

CraftStash is the UK’s Number 1 Papercraft store & Practical Publishing are the fastest-growing independent publisher in the UK.

With over 12,000 craft products in stock (with new products being added every week), we provide everything you need to get creative.


  • Exclusive own brand products featured on Craft TV
  • Craft Essentials
  • Art Supplies
  • Papercraft Materials
  • Card Making Supplies
  • Digital Cutting (Cricut, Silhouette and more)
  • Huge range of craft tools and machines
  • Die-cutting 
  • Stamping
  • Mixed Media
  • Scrapbooking Essentials
  • Journaling & Planners
  • Lettering Supplies
  • Magazines & Kits


  • One of the most generous affiliate programs in the world of crafting (with the opportunity to earn more based on performance).
  • A twice-weekly newsletter gathering the best deals & product launches to help with your content creation.
  • Sales are validated weekly so that your commission is paid on time, every time.
  • Full selection of creative resources with bespoke banners available on request.
  • Great conversion rates & high level of repeat purchases.
  • Dedicated in-house affiliate program management.
  • Monthly prizes & incentives are available.
  • Product feed updated daily.

AOV: £34.00

For Bloggers Our Commission Rates Are As Follows:

New Customers: 9.6%

Existing Customers: 6%
For Cashback, Reward, Voucher Code and Shopping Directories:
New customers: 5%

Existing customers: 3%

We also offer a product feed for all affiliates to tap into including images and descriptions, as well as this we are able to offer bespoke product feeds for affiliates that require special data and formats 

We will validate and honour all sales as quickly as possible. We value all of our affiliates and understand the importance of fast payments.

As CraftStash offers free delivery around the world our affiliate program is open to the entire globe, no matter where you are based we can work with you. We already have creative ready to embed on your site with all of our free shipping thresholds.

Customer Benefits

  • 20% Off Their First Order
  • Biggest Range
  • Best Value
  • Exclusive Range
  • Over 12,000 products in our range
  • Free UK Delivery On Orders Over £30
  • Loyalty Points On Every Purchase
  • Best Price Guaranteed On Over 100 Brands
  • Get All The Top Brands Before Anyone Else

Our dedicated in-house affiliate team can deal with any request, from tracking enquiries to exclusive discounts, custom creative and tenancies. We can also advise on how to make the most from your blog and which of our offers are the most timely & relevent to your audience.


In order to be connected to the program you are required to have a working website with good performance and a decent amount of traffic, or a proven community on social media. Otherwise, the application will be declined. If you were declined but think you are eligible to work with the program and can showcase your business model, please drop us an email at so that we can discuss it further.


Affiliates are not permitted to take part in any PPC activity on any search engine.

It is your responsibility to contact the Affiliate Manager if you are unsure of what you are permitted to do whilst promoting the CraftStash brand.

Landing Pages

Affiliates must not send traffic through automatic redirects on a website page.


Affiliates may not use URL’s including brand terms, derivatives, or misspellings relating to CraftStash.

Nor can they use subdomains e.g.
Affiliate are permitted to use subfolders e.g.

E-Mail Marketing

All email marketing must be signed off by CraftStash and the account management team prior to being distributed.

We generally request that affiliates:

  • Comply with the IAB regulations for Voucher Code sites
  • Only promote codes released by CraftStash or via Affiliate Window.

Do not hard code banners

Last changes were recorded on 11.11.2021

Traffic Sources

PopUp / ClickUnder Forbidden
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
Lead call Forbidden
API traffic Needs approval
YouTube Channel Allowed
Adult Forbidden
Toolbar Needs approval
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Allowed
Cashback Allowed
SEM Forbidden

Last changes were recorded on 03.02.2022

Reasons for ad space declination