Burton UK Affiliate Program

Similar programs
  • EPC
    EPC — average earnings per 100 clicks
  • CR 2.42%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 1.87%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 87%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time 41 day
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 77 days
    Average time it takes for an advertiser to confirm and pay for actions.

Banners and Links

Default affiliate link

"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on AliExpress.com and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

For the time being, the program has no banners

The banners are on their way, meanwhile please use other advertisement materials.

Product Feeds

Warning! Please join the program to download a product feed.

Here you can get a link to original product feed of this program. Links in product descriptions have been replaced by deeplinks. Time of last updating has also been added.

Products:    Updated:    Updated by advertiser:

Program information

Why Admitad?

  • detail analytics and useful tools,
  • express payments,
  • enormous range of affiliate programs,
  • trusted by 668705 publishers,
  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

Burton – the brand

Established back in 1903, by Montague Burton, Burton suited British soldiers at the end of the First World War suited the 1966 winning England team – a history to be proud of.

Burton offers sharp suits, clean denim, shoes and smart shirts. The Burton man is interested in fashion but not a trendsetter!

Burton – the customer

Burton men are typically between 25-35 years but can range from 18-40.
Burton women are buying for their Burton men play a significant role in dressing them – so they cannot be ignored. At peak trade, the female customer plays a significant 70% of the customer segment.

• Socio economic profile ABC1C2 (68% married, 41% with children, 77% working full time)
• Status – happily single, cohabiting or newly married.
• Hobbies – he likes going to the pub, having mates over dining out with the missus, DIY, holidays in the Med (Stag dos, weekends away with the boys, with girlfriend or partner).
• Lifestyle – playing/watching sports, likes his mainstream bands, interested in technology, cars, health aware and likes to do a bit of male grooming.
• Media consumption – Sky Sports, Soccer AM, Gavin Stacey, Top Gear, The Mail, The Sun, The Mirror Sunday supplements.

Burton – the website

The Burton online store is a top store for the brand and will ultimately become our flagship store. The Burton man likes to shop from home as a result the website is the fastest growth area of the business. Burton.co.uk offers more availability sizing than stores with free returns via post or store service. Special discounts are also offered to specific customer groups like our newsletter subscribers 10% off for Students Cardholders.

Cookie Period

30 days


In order to be connected to the program, you are required to have a working website with good performance and a decent amount of traffic, or a proven community on the social media. Otherwise, the application will be rejected.
If you were declined but still believe that you are eligible to work with the program and can showcase your business model, please contact support or your personal manager.


Affiliates may only run PPC when PPC dates have been booked in with Burton. If you have not been given permission to promote via PPC then you should not be running this activity and you could recieve 0% commission until the matter is resolved. This can also only be on brand terms not generic terms. 


To avoid broad match issues please include restricted terms as negative keywords in all your PPC campaigns for Burton.

Affiliates are asked not register, lodge or supply with or to any internet search engine or like service the terms "Burton", "Burtons", "Burton Menswear", "www.burton.co.uk", "www.burtonmenswear.co.uk", "Burtonmenswear", "Burtonsmenswear" and any other phrase containing the word "Burton" or confusingly similar names unless otherwise

agreed in writing by Burton. We do not allow Direct linking in any form through search engines and do not permit use of the display URL.



If you wish to run any Google Shopping or PLA activity, please contact us first. Any affiliate seen to run Google Shopping or PLA activity on brand terms without permission could receive 0% CPA until the matter is resloved.



Any voucher codes promoted must be provided through the Burton affiliate programme. We reserve the right to withhold commission if non-authorised voucher codes are used in an affiliate sale.

Affiliates found to be using unauthorised voucher codes face immediate suspension from the programme.



Affiliates may not alter any of the creative or text links available through the Admitad interface. In order to prevent out of date content, affiliates may not hardcode the creative into their sites.

Anyone found infringing on these terms will receive a warning and may have commissions reversed. We reserve the right to withhold commission during this time. Continuous infringement of these terms will result in suspension.

Please feel free to get in touch with any enquiries about your promotion of Burton.

Last changes were recorded on 19.01.2023

Traffic Sources

PopUp / ClickUnder Forbidden
Mobile traffic Allowed
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
API traffic Forbidden
YouTube Channel Allowed
Adult Forbidden
Toolbar Forbidden
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Allowed
Cashback Allowed
SEM Needs approval
Google Ads Needs approval

Last changes were recorded on 19.01.2023

Reasons for ad space declination