Carphone Warehouse UK Affiliate Program

Similar programs
  • EPC 11£
    EPC — average earnings per 100 clicks
  • CR 0.89%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 0.00%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 72%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time 59 days
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 71 day
    Average time it takes for an advertiser to confirm and pay for actions.

Banners and Links

Default affiliate link

"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on AliExpress.com and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

For the time being, the program has no banners

The banners are on their way, meanwhile please use other advertisement materials.

Product Feeds

Warning! Please join the program to download a product feed.

Here you can get a link to original product feed of this program. Links in product descriptions have been replaced by deeplinks. Time of last updating has also been added.

Products:    Updated:    Updated by advertiser:

Program review

Why Admitad?

  • detail analytics and useful tools,
  • express payments,
  • enormous range of affiliate programs,
  • trusted by 689754 publishers,
  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

Why Promote Carphone Warehouse?

  • Unlike many programmes Carphone Warehouse rewards affiliates for new contract orders and upgrades.
  • No one compares a wider choice of networks, phones and tariffs to find the right deal for your customers. 
  • Customers receive free Next working day delivery for orders placed before 5pm

Commissions *:

  • Pay Monthly Contracts : £40  (new contracts and upgrades, except iD Mobile)
  • All iD Mobile pay monthly contracts: £25
  • 12 month+ SIM Only contracts and upgrades: £10 
  • Pay As You Go (new and upgrade) handset Sales: £5
  • SIM Free handsets: £5
  • 12 month+ iD Mobile SIM Only contracts: £10
  • 30 day SIM Only contracts - £0

No Commission is paid on other product types, including: Tablets, Accessories and Home/Mobile Broadband

Please note that Carphone Warehouse uses an offline validation process - the commission groups registered in the Admitad system will be overwritten with the correct values when the order is validated. 

Restrictions:
We welcome most content based publishers on the Carphone warehouse programme, with exception to:

  • Any call centre activity
  • PPC direct to the Carphone Warehouse site, or using the Carphone Warehouse brand name via interstatiol pages.

Validating pending orders

Commission is awarded once the order has shipped - after the customer has passed credit check.

Orders are given four weeks after they are placed to allow time for credit checks to be carried out and the order shipped. After this cool-off period orders any orders which were dispatched are approved and the remainder are declined. 

Please note that Carphone warehouse uses an offline validation process - the commission groups registered in the Admitad system will be overwritten with the correct values when the order is validated. 

Exclusive deals / voucher codes

We are always looking for ways to engage new audiences. If you would like an exclusive or tailored code or offer please get in touch with the Admitad Carphone Warehouse team

Sales generated on exclusive deals or exclusive voucher codes created for other channels/affiliates will be declined.

Missed Transaction Claims
Please note that Carphone warehouse uses an offline validation process - the commissions registered for pending orders will be overwritten with the correct values when the order is approved. As a result we can only investigate transaction queries when:

  1. After the order has been validated (approved)
  2. Within 2 months of the order being approved.

Please do not raise transaction queries before the order in question has been approved. Claims for orders which have not tracked at all should be raised within 2 months of the initial order date.

Sponsored Social Content 

Any content, whether paid for or not, must be labelled with #Ad. Publishers failing to comply risk having commission rejected and being removed from the Carphone Warehouse affiliate programme.

For more information get in touch with the Admitad account management team

Basics

In order to be connected to the program you are required to have a working website with good performance and a decent amount of traffic, or a proven community on social media. Otherwise, the application will be declined. If you were declined but think you are eligible to work with the program and can showcase your business model, please drop us an email at d.bogdanovych@admitad.com so that we can discuss it further.

Commission & Tracking

Please note that Carphone warehouse uses an offline validation process - the commission groups registered in the Admitad system will be overwritten with the correct values when the order is validated. 

If orders cannot be tracked, we may not be able to allocate commissions. To avoid any errors, please use the banners we provide or use the Deep-Link Generator to create correct tracking links. 

Orders must be marked as "shipped" or "fulfilled" for us to validate transactions and pay commission.

 

Missed Transaction Claims

Please note that Carphone warehouse uses an offline validation process - the commissions registered for pending orders will be overwritten with the correct values when the order is approved. As a result we can only investigate transaction queries when:

  1. After the order has been validated (approved)
  2. Within 2 months of the order being approved.

Please do not raise transaction transaction queries before the order in question has been approved.

 

Creative

A range of banners and creatives are available via our Darwin page.

Should you wish to create your own set of creatives, emails etc please feel free to do so. However, please submit these to Carphone Warehouse for sign-off before they go live.

Carphone Warehouse messaging/branding should get sign off prior to going live.

Call Centres

Outbound/inbound call centre activity is not permitted on the programme. Any affiliate found in breach of this will face suspension from the programme.

* Exclusive Deals - at times, we do create and offer unique tariff deals (both Pay Monthly and Pay As You Go) across our other online channels. The deals are exclusive to these channels, and any order coming through affiliates will be declined.

* Voucher Codes - commission will only be honoured to sites given exclusive voucher codes (where relevant). Payment of sales where codes taken from one site and used when coming through another site will be declined.

* Business Deals - orders placed online for Business deals will not be paid any commission

Affiliate PPC Policy
Carphone Warehouse does not permit affiliates to directly promote their programme via PPC. 

If you drive traffic to your own site via PPC your ads should not show for a search on the advertiser's Company Name and trademarks.This includes mis-spellings, variations and combinations of the brand name and other terms.

Please use the following guidelines:

  • Affiliates must not directly or indirectly bid on the trademark "Carphone Warehouse", "The Carphone Warehouse" or any misspelling or variations of these.
  • You are not allowed to bid on the brand term or any variations of the following terms:
    carphonewarehouse, car phone warehouse, car phone ware house, carphone ware house, carphone, warehouse, the carphone warehouse, the carphonewarehouse, the car phone warehouse, the car phone ware house, the carphone ware house, thecarphonewarehouse, the carphone, the warehouse, the car phone, the ware house, Warehouse, carpohnewarhouse, carhone warehouse, caprhone warehouse, carphonewarheouse, carphone waehouse, carhpone warehouse, carphone warehoues, crphone warehouse, carphoen warehouse, car phone warehouse, carphone warehouse, carphonewarehouse
    This restriction includes broad or hrase matches.
  • Please do not include the Carphone Warehouse brand name or variations in your site or page URLs. Examples of this include: 
    www.AffiliateSite.com/AdvertiserName
    www.AffiliateSite.com/AdvertiserName.php
    www.AdvertiserName.AffiliateSite.com
    www.AdvertiserName.com
  • Please do not include the Carphone Warehouse brand name or variations in the display URL for paid ads. Examples of this include: 
    www.AffiliateSite.com/AdvertiserName
    www.AffiliateSite.com/AdvertiserName.php
    www.AdvertiserName.AffiliateSite.com
    www.AdvertiserName.com
  • Please do not use the above trademarks in ad copy, text or ad titles. 
  • Please do not target adverts using keywords based on misspellings of advertiser's trademarks.
  • Your ads should not show for a search which includes advertiser's Company Name, trademarks or URLs. This includes "broad match" and "brand + generic"

Last changes were recorded on 30.11.2021

Traffic Sources

PopUp / ClickUnder Forbidden
Mobile traffic Forbidden
Content site Allowed
Other Allowed
Affiliate stores and price comparison services Allowed
Forums Allowed
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
Lead call Forbidden
API traffic Needs approval
YouTube Channel Allowed
Adult Forbidden
Toolbar Needs approval
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Allowed
Cashback Allowed
SEM Forbidden

Last changes were recorded on 22.06.2022

Reasons for ad space declination