11 Degrees UK Affiliate Program

Basics

In order to be connected to the program you are required to have a working website with good performance and a decent amount of traffic, or a proven community on social media. Otherwise, the application will be declined. If you were declined but think you are eligible to work with the program and can showcase your business model, please drop us an email at d.bogdanovych@admitad.com so that we can discuss it further.

Programme Restrictions

Unless explicitly authorised otherwise by 11 DEGREES UK, the following Programme restrictions apply:

•             Affiliates are not permitted to purchase, own or bid on any domain names with the word ‘11 DEGREES UK’ or misspellings of ‘11 DEGREES UK’ in the URL. 
•             Affiliates must not include 11 DEGREES UK Brand Terms, or misspelt variations of the same, in the sub-domain of their website’s URL. For example, https:// 11 DEGREES UK.affiliate.com.
•             Affiliates may use correctly spelt 11 DEGREES UK Brand Terms after the domain of their website’s URL. For example, https://www.affiliate.com/ 11 DEGREES UK
•             Affiliates are not allowed to register the brand 11 DEGREES UK or any variation of it on any social media platform. This includes and does not limit to brand + generic word or sentence as well generic word or sentence + brand. Any attempt to register such social media accounts will be a direct breach of the Admitad terms and conditions, in particular section 7. Intellectual Property Rights of the Admitad code of conduct.
•             Affiliates must not post on any official 11 DEGREES UK social media platform in order to attempt to drive visitors to their webpage. 
•             Direct linking to 11 DEGREES UK websites from paid social media is prohibited.

Any affiliates who do not abide by these rules risk having their commissions set to zero and possible suspension.

Discount codes Policy

We encourage affiliates to contact us for exclusive voucher/discount codes and additional incentives.

Affiliates may only promote codes that are provided through the affiliate programme (either through our account or directly from the Affiliate Manager).

We reserve the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.

Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.

Affiliate PPC Guidelines

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).

PPC bidding restrictions also apply on Google Shopping/CSS (Comparison Shopping Service). We request the brand keywords stated below to be excluded from all CSS activity. 

These Affiliate PPC restrictions apply to and include The Hut Group parent site, its sister sites and any of its subsidiaries and partner sites.

Keywords

Commissions will not be paid where there is evidence of any paid search activity on brand terms without prior authorisation. This includes permutations, misspellings and broad matches containing brand terms (generic is fine).

Restrictions include, but are not limited to the following:

• 11 DEGREES UK
• ELEVEN DEGREES UK
• Eleven
• Eleven Degrees
• Eleven Degrees Clothing
• 11 Degrees Sport
• ElevenDegree.com / .co.uk
• ElevenDegrees.com / .co.uk
• UK 11 DEGREES

Site Specific Guidelines

In addition to the General Guidelines outlined previously, when working with The Hut Group, affiliates must add the following terms as negative broad match to all PPC activity on any platform:

• {11 DEGREES UK + .co.uk & .com variations}

Unless prior written consent is granted by the Group PPC Department, affiliates are not permitted to bid, or appear, on hybrid brand searches.

I.E {“ 11 DEGREES UK + (product)”, “ 11 DEGREES UK + voucher”, “ 11 DEGREES UK + discount”, “ 11 DEGREES UK + offers”}

Any affiliates found contravening any of the above conditions will be contacted by the Group PPC & Affiliate Teams and anyone in breach of these conditions may have their commissions declined and face suspension from the programme. The Hut Group, in cases of persistent rule breaking, reserves the right to decline commissions accrued from the activity.

De-duplication Policy

All affiliate sales are de-duplicated against other online advertising channels using a local cookie on the merchant platform. De-duplication channels include :

• PPC Brand
• PPC Generic
• Email Advertising
• Direct Partnerships

Cookieless Vouchercode Tracking

11 DEGREES UK may use cookie-less voucher tracking for some of our influencer partners. This means that the transaction is always attributed to the publisher who is given the exclusive voucher. When the voucher is used, transactions will be tracked regardless of whether a click has happened or not. Please speak to your account contact for more information.

Validation Policy

11 DEGREES UK validate in-line with their returns policy which is 28 days with a look back window 31 days.

Any queries may be addressed to the network or the specific programme contact.

Last changes were recorded on 03.02.2022