Currys UK Affiliate Program

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  • CR for 48 hours 0.00%
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  • Cookie lifetime 30 days
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Banners and Links

Default affiliate link

"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

For the time being, the program has no banners

The banners are on their way, meanwhile please use other advertisement materials.

Product Feeds

Warning! Please join the program to download a product feed.

Here you can get a link to original product feed of this program. Links in product descriptions have been replaced by deeplinks. Time of last updating has also been added.

Products:    Updated:    Updated by advertiser:

Program review

Why Admitad?

  • detail analytics and useful tools,
  • express payments,
  • enormous range of affiliate programs,
  • trusted by 826168 publishers,
  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

Currys is a leading electrical retailer in the UK with over 350 stores on the high street. With over 10000 products, with ranges including Audio, Computing, Gaming, Kitchen Appliances, Photography, TV and DVD to name just a few, you are sure to find exactly what you are look for. 

Currys offers Free Delivery on all orders placed online as well as a Reserve and Collect service, allowing you to collect your order from your chosen store in as little as one hour after placing your order.  What’s more, whether you choose to have your items delivered or Reserve and Collect, you are guaranteed Currys lowest prices.

  • Free Delivery and Recycling on All Orders

Customers can also arrange to have their new product installed and have their old appliance taken away for free recycling, even if the original product was not purchased from Currys.

  • Currys PC World Price Promise online

For purchases bought from, our Price Promise will only apply to the identical product found to be cheaper on the following websites:  Argos,,Tesco,John Lewis, HP and Microsoft Store

  • Installation

Installing new large appliances in your home can be a difficult task but Currys are here to help. We offer a range of installation services that you can purchase when you order a new product online:

  • Recycle

Electrical products are brilliant when they’re working, but getting rid of your old one can be problematic. With regulations in place since 2007 it is more difficult to get rid of your old electrical equipment; don’t worry, at Currys we’re here to help.

Why Promote Currys?

  • Rewards
    • Competitive levels of commissions;
    • The potential to earn greater commissions based on mutually agreed sales targets and sales uplift;
    • Exciting competitions and promotions;
    • The most demanded consumer products at competitive prices with fantastic availability;
    • A market leading data feed proposition allowing you to obtain multiple feeds throughout the day
    • Direct access to the Currys affiliate team
  • Commission
    • Offered on UK transactions only (excluding Channel Islands)
    • The potential to earn greater commission levels;
    • Commissions payable on total transaction value (excluding VAT, delivery, service and/or extended warranty charges)
    • Transactions are validated once orders have been dispatched and the 28 day returns period has passed
    • Commission for online orders and Reserve&Collect orders is paid on final transaction amount after all discounts have been applied including any post transactional discounts
    • Untracked transaction queries must be raised within 90 days of the purchase date. Declined and incorrect transaction queries need to be raised within 90 days of the validation date.


In order to be connected to the program you are required to have a working website with good performance and a decent amount of traffic, or a proven community on social media. Otherwise, the application will be declined. If you were declined but think you are eligible to work with the program and can showcase your business model, please drop us an email at so that we can discuss it further.

Voucher Code Use

  • You may only promote codes that are provided through the Currys PC World Affiliate Programme.
  • There may be codes that are not in the public domain and these should not be used by affiliates unless express written permission is given by Currys PC World.
  • There may be codes that are in the public domain that are restricted to specific referrers and will not work for public use.
  • We reserve the right to withhold payment of commission if non-authorised voucher codes are used in an affiliate sale.
  • Where voucher codes are issued with an expiry date this should be clearly displayed, and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates who are displaying expired codes without marking them as being expired may be suspended from the programme.
  • All MDA voucher codes excludes products delivered directly from the supplier
  • Voucher codes cannot be used in conjunction with cashback, unless explicitely stated otherwised. We also reserve the right to decline commission if more than one promotional type is used in conjunction, such as voucher codes and cashback, or voucher codes and loyalty points.
  • Cashback
  • Cashback will not be paid on any transaction made for the express purpose of resale (including ebay and Amazon Store). For the purposes of re-sale please purchase through PC World Business (2371)
  • Any transaction made with a voucher code will not be valid for cashback, unless explicitely stated otherwise

Intellectual Property Rights

  • Affiliates must respect the intellectual property rights of Currys PC World.
  • Such rights include trademarks and service marks, copyright and related rights, trade names and domain names, rights to goodwill or to use in passing off and rights in confidential information.
  • If an affiliate infringes these rights, we may remove them from the programme and may retain any commission that would otherwise be due to the affiliate.
  • Currys PC World request draft proofs of any copy that is to appear in any offline communication including and not limited to press campaigns.

Paid Search Activity

  • Currys PC World operates a strict policy on PPC Activity. The following types of keywords are restricted for use in any paid search activity of affiliates on the campaign:
    • Brand: Currys PC World
    • Extended brand: e.g., Currys Electricals, Currys Stores, Currys Vouchers, Currys discount codes,, PC World Electricals, PC World Stores, PC World Vouchers, PC World Voucher codes, PC World discount codes, PC World codes etc.
    • Misspellings: e.g. Curries, Curry, Currrys, PCWorld, OCWorld, PCWirld etc.
    • All other DSGi brands and their mispellings, including but not limited to Dixons, PC World, PC World Business, MacWarehouse and Pixmania.
    • Own brands:  Advent, PC Line, EiSystem, Philips Freevents, Matsui, Logik, Serano, Sandstrom, Goji.
  • Affiliates are required not to appear on any search results for these keywords on any ad platform, including search engines, content networks, social networking ad placements, etc.
  • In order to avoid any broadmatching issues, affiliates must add Currys PC World and as negative keywords in all paid search activity.
  • Affiliates also must not use the Currys PC World trademark in any paid search activity, whether this is in ad text, title or display URLs.
  • Currys PC World also require that you do not use any display URL that may suggest a connection with Currys PC World, for example:

CSS Activity and CSS Rights

  • Currys PC World operates on a strict CSS campaign policy. The rights to run a CSS campaign need to be explicitly signed off by the client prior to launch. These rights currently sit exclusively with one affiliate, therefore any activity that is going to disrupt this activity must be flagged with the client or the Admitad Account Manager. Due to this exclusive set up, it is very unlikely for a CSS campaign to be signed off, so please avoid this activity.

Domain Name Restrictions

  • Affiliates are asked not to register domain names which are similar or confusingly similar to the Currys PC World brand including any miss-spellings of Currys PC World.
  • Affiliates may not use any domain name owned by Currys PC World for PPC linking without express permission.
  • Affiliates may not put the Currys PC World website into frames or use masked URLs.


  • Affiliates may not alter any of the creative or text links available through the Admitad interface.
  • In order to prevent out of date content, affiliates may not hardcode the creative into their sites.

Product Feed

  • Currys PC World will provide a daily datafeed with the most accurate pricing available everyday through the Admitad interface;
  • An advanced data feed that is updated at multiple intervals throughout the day, is available upon request;
  • Affiliates are requested to make every effort to maintain Currys PC World most current pricing information in their promotions. If you’d like to discuss your specific requirements, such as constructing a URL from which you can automatically receive the feed, please contact the account management team.



  • Currys PC World use additional tracking software. In order for your sale to be accurately recorded, it's essential that this information is included.
  • It is recommended that affiliates take links directly from the linking methods section of your account - banners, text links or the Currys PC World datafeed.
  • If you're unsure of how to use any of these tools please contact the account management team who will be pleased to help you.
  • Any affiliate that is found to be in violation of these terms and conditions may be suspended or removed from the programme, and any commissions that are due could be cancelled.
  • Anyone found infringing on these terms will be contacted by the Currys PC World account team.
  • Please note anyone found contravening the T&C’s may have their commissions declined and face suspension from the programme. In extreme circumstances DSGi reserve to right to immediately suspend any affiliates found contravening these terms and conditions from all the DSGi affiliate programmes, reversing any commissions accrued.
  • Any content, whether paid for or not, must be labelled with #Ad. Publishers failing to comply risk having commission rejected and being removed from the Currys PCWorld affiliate programme.

Last changes were recorded on 11.02.2022

Traffic Sources

PopUp / ClickUnder Forbidden
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
Lead call Forbidden
API traffic Needs approval
YouTube Channel Allowed
Adult Forbidden
Toolbar Needs approval
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Allowed
Cashback Allowed
SEM Allowed

Last changes were recorded on 11.02.2022

Reasons for ad space declination