Candles Direct UK Affiliate Program

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  • EPC 18£
    EPC — average earnings per 100 clicks
  • CR 14.51%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours No data available
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 100%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
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  • Avg. hold time 68 days
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 77 days
    Average time it takes for an advertiser to confirm and pay for actions.

Banners and Links

Default affiliate link

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For the time being, the program has no banners

The banners are on their way, meanwhile please use other advertisement materials.

Product Feeds

Warning! Please join the program to download a product feed.

Here you can get a link to original product feed of this program. Links in product descriptions have been replaced by deeplinks. Time of last updating has also been added.

Products:    Updated:    Updated by advertiser:

Program information

Why Admitad?

  • detail analytics and useful tools,
  • express payments,
  • enormous range of affiliate programs,
  • trusted by 674210 publishers,
  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

Candles Direct are the UK's fastest growing candle retailer offering a huge range of candles and accessories online including Yankee Candle, Woodwick, Lily Flame and Wax Lyrical.

We have been in business for over 30 years and are now one of largest retailers of Candles in the UK.  We also ship across Europe.

We are looking to develop partnerships with well maintained and quality websites who will represent the Candles Direct Brand and our partner brands at high standard. 

Why Candles Direct?

  • A high commission rate with enhanced comission available
  • We stock over 50 high quality brands including Yankee, Woodwick, Candleberry and PF Candles
  • Excellent onsite conversion rate
  • Professional product feeds. Tailored feed solutions are also available on request.
  • Candles Direct are committed to offering an exceptional service for all our customers
  • Over 30 years experience in the candle and gifting sector
  • Dedicated Candles Direct Affiliate Manager 
  • Professionally branded banners and promo material

What makes us different?

  • Exceptional Customer Service - We value our customers highly and put much consideration into making online candle shopping as fun and enjoyable at possible. Our customers expect high standards from us, and we expect nothing less of ourselves. We strive to exceed expectations. Any queries or complaints are met with a pleasant and timely response with the aim of resolving any issues as quickly as possible.
  • Loyalty - Customers earn Loyalty Points on all purchases over £10. 
  • Social media following - We have a huge following on our social media channels (over 160k on FB) with regular competitions, special offers and updates. 
  • One Stop Shop - We are one-stop-shop for all candle products and accessories with special Limited Edition Ranges and a huge variety of fragrances.

Questions? Get in touch:

If there is anything else you’d like to know about the Candles Direct & Partners programme or to discuss partnership opportunities then please do get in touch.


Orders will be validated within 30 days of the order date.


In order to be connected to the program you are required to have a working website with good performance and a decent amount of traffic, or a proven community on social media. Otherwise, the application will be declined. If you were declined but think you are eligible to work with the program and can showcase your business model, please drop us an email at so that we can discuss it further.

Email policy

You are not permitted to send any unsolicited email (“spam”) under this affiliate programme. Any affiliate wishing to promote Candles Direct by email marketing must contact Candles Direct directly for approval.

Purchasing of Domain Names
Affiliates cannot use any domain names that include the brand name Candles Direct or any of the brand names that we stock including but not restricted to Yankee, Bomb Cosmetics and Woodwick.


All copy featured on affiliate sites must be taken directly from the Candles Direct site, unless provided by the Candles Direct marketing team.

Unauthorised Promotions

Only approved discount codes and promotions that have been communicated directly via Candles Direct to the affiliate will be validated. Any codes or promotions that are published without direct approval from Candles Direct or do not appear on the Candles Direct homepage will not be validated.

Exclusive Promotions

We may on occasion run exclusive promotions and voucher codes with selected publishers.

If you have not been approved to run these offers we will be not be able to honour comisison on these orders.

Cashback sites

Please be aware that Candles Direct do not offer cashback on orders which have used a voucher code. Cashback will be declined if the customer uses a voucher code onsite. 

Last changes were recorded on 17.03.2022

Traffic Sources

PopUp / ClickUnder Forbidden
Mobile traffic Allowed
Content site Allowed
Other Allowed
Affiliate stores and price comparison services Allowed
Forums Allowed
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
Lead call Forbidden
YouTube Channel Allowed
Adult Forbidden
Toolbar Needs approval
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Allowed
Cashback Allowed
SEM Allowed

Last changes were recorded on 17.03.2022

Reasons for ad space declination