B&Q UK Affiliate Program

Similar programs
  • EPC
    EPC — average earnings per 100 clicks
  • CR 2.13%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 5.43%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 75%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time 104 days
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 105 days
    Average time it takes for an advertiser to confirm and pay for actions.

Banners and Links

Warning! Codes and links will become available after you join the selected ad space to this program.


Default affiliate link

"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on AliExpress.com and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

Ad creatives are not found.

Try changing the search criteria

Product Feeds

Warning! Please join the program to download a product feed.

Here you can get a link to original product feed of this program. Links in product descriptions have been replaced by deeplinks. Time of last updating has also been added.

Products:    Updated:    Updated by advertiser:

Program information

Why Admitad?

  • detail analytics and useful tools,
  • express payments,
  • enormous range of affiliate programs,
  • trusted by 651434 publishers,
  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

diy.com B&Q’s Online Shop Window

B&Q’s website has a wide range of products that you can buy for home delivery and products you can reserve to collect later.  Browse our huge range of kitchens, bathrooms, bedrooms, soft furnishings, paint, power tools, lighting and much, much more! Our website makes it possible to research everything you need for your home or garden project, including products, inspiration, tips and advice.

diy.com also includes:

  • Eco Zone: Discover tips for making your home more environmentally friendly and explore our environmentally friendly products.
  • Inspiration centre: Showcases products to spark ideas and why not try the kitchen, bathroom and room planner before purchasing.
  • Knowledge Centre: Need information? Our knowledge centre provides Q&A, how to guides, buying guides and helpful online calculators.
  • Store Locator: Use our store locator to find your nearest B&Q’s location, opening times and phone number.

Visit diy.com today for huge product ranges and plenty of helpful advice. B&Q. Everything you need to say “I did that”.

Cookie period: 30 days


In order to be connected to the program you are required to have a working website with good performance and a decent amount of traffic, or a proven community on social media. Otherwise, the application will be declined. If you were declined but think you are eligible to work with the program and can showcase your business model, please contact support or your personal manager.

B&Q Programme T&Cs

If an affiliate is in breach of T&Cs they will be removed from the program and all unpaid commissions will be declined. T&Cs apply to all B&Q sites.


B&Q Offers

  • All valid B&Q offers are listed within the voucher and discount codes section of the Admitad interface.
  • Affiliates are only allowed to promote offers listed in this area. Any affiliate looking to promote an offer which isn’t listed should seek our approval prior to publication.



  • Only publishers who have been sent prior written approval from Admitad are able to bid on B&Q brand terms. Any publisher found to be bidding outside of these conditions will be removed from the programme and any unpaid commissions will be declined.



  • For claims relating to Reserve and Collect please include both the order number and your receipt number from collection for us to process your claim.
  • For claims relating to Home Delivery, please include your original order number for us to process your claim.
  • B&Q do not offer commission when purchasing a voucher.


Email Marketing

  • Any e-mail marketing affiliates looking to promote B&Q must get sign off for the copy they intend to use before the mail drop.


B&Q Product Feed

  • B&Q are using a column called “rrp_price”. However, please note that the rrp_price column in B&Q’s feed does not represent the product’s original rrp price. It only represents “was price” – the price of the product prior to the discount.
  • Please ensure that you will be promoting the price shown in the “rrp_price” column as “was price” and never as rrp price as that could be misleading to the customer.
  • If zero is shown in ‘rrp_price’ this means that the product does not have ‘Was Price’.


Voucher Code Policy

Affiliates may only promote codes that are provided through the B&Q affiliate programme, either through the interface or directly from B&Q Affiliate Manager.

B&Q reserves the right to withhold payment of commission if unauthorised voucher codes are used in an affiliate sale. We appreciate that consumers may use voucher codes that they have found via a site other than that which is awarded the sale and this will be investigated before decisions on commission payment are made. Any affiliate found to be displaying unauthorised codes may also have their commission set to zero until the code(s) are removed.

Voucher code terms and conditions must be clearly displayed onsite, any affiliate found promoting codes which do not have the clearly marked T&Cs available may have their commission set to zero until the T&Cs are visible.

Where voucher codes are issued with an expiry date this should be clearly displayed and codes should be removed or explicitly marked as expired after this date unless you are advised otherwise. Any affiliates displaying expired codes without marking them as being expired may be suspended from the programme. Please also ensure that you observe the IAB voucher code best practice guidelines.

Google Shopping Bidding

We ask that you do not bid in google shopping on products unless given specific permission from B&Q to do so. If found to be bidding we will suspend the account immediatley.   

Buy Now Pay Later Affiliates

We do not accept Buy Now Pay Later affiliates on the programme.

The merchant reserves the right to alter any of the programme terms and conditions at any time.

Last changes were recorded on 20.03.2023

Traffic Sources

PopUp / ClickUnder Forbidden
Mobile traffic Allowed
Targeted ads Forbidden
Facebook Forbidden
VK Forbidden
MyTarget Forbidden
Other Forbidden
TikTok Forbidden
Content site Allowed
Other Allowed
Affiliate stores and price comparison services Allowed
Forums Allowed
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
YouTube Channel Allowed
Adult Forbidden
Toolbar Needs approval
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Needs approval
Banner and teaser advertising Allowed
Cashback Allowed
SEM Needs approval
Google Ads Needs approval

Last changes were recorded on 20.03.2023

Reasons for ad space declination