Carecom US Affiliate Program

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This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

Care.com is the world's largest online destination for care. We connect families with great caregivers and caring companies to help you be there for the ones you love.

Basics

Affiliate acknowledges and expressly agrees (i) to comply with the following guidelines contained in this section and any guidelines set forth in Exhibit B to this Agreement, attached hereto and incorporated herein, which may be modified from time to time, and (ii) that any breach of such Care.com Affiliate Guidelines shall be considered a breach of this Agreement.

A. No Modification of Creative.  
•    Care.com requires that Affiliate obtain original digital or camera-ready artwork directly from Care.com.  No re-sampling or other attempted duplication is allowed and no alterations, modifications, cropping, or additions to the Creative provided by Care.com are permitted.

B. Linking to the Care.com website
•    Upon acceptance into the Program, Links will be made available to you through the Marketing Affiliate Network interface.  You agree that you will only use linking code obtained from the Marketing Affiliate Network without manipulation.  
•    Your Website will not in any way copy, resemble, or mirror the look and feel of our Website. You also will not use any means to create the impression that your Website is our Website or any part of our Website including, without limitation, framing of our Website in any manner.  
•    Links may be placed anywhere on Affiliate’s Website in Affiliate’s discretion.
•    Cookie stuffing, pop-ups, and false or misleading links are strictly prohibited.  In addition, wherever possible, you will not attempt to mask the referring URL information (i.e., the page from where the click is originating).
•    Using redirects to bounce a click off of a domain where the click did not originate in order to give the appearance that it came from that domain is expressly prohibited. This does not include using “out” redirects from the same domain where the affiliate link is placed.
•    Links may not be placed in newsgroups, unsolicited e-mail, instant messaging platforms(e.g., IRC, WhatsApps, Facebook Messenger, etc), banner networks, counters, chatrooms or guestbooks.  
•    All Links must be placed in a manner that is not misleading to any Visitor and placed with the intention of delivering valid sales, leads, or clicks to the Care.com website.

C. PPC Guidelines
If you are enrolled in our Program and participate in Pay-per-click (“PPC”) advertising, you must adhere to Care.com’s PPC Guidelines as follows:
1.    You may not bid on any of Care.com or its subsidiaries’ and affiliates’ trademarked terms, including any variations or misspellings thereof (the “Prohibited Terms”), for search or content based campaigns on Google, Yahoo, Bing, Ask, or any other network.
2.    You may not use the Prohibited Terms in sequence with any other keyword (i.e., Care.com Coupons).
3.    You may not use the Prohibited Terms in your ad title, ad copy, display name or as the display URL.
4.    You may not direct link to our website from any PPC ad, or use redirects that yield the same result.  Affiliates must be directed to an actual page on your website.

You may not bid in any manner appearing higher than Care.com for any search term in position 1-5 in any auction style PPC advertising program.  If you automate your PPC campaigns, the responsibility is on you to exclude our trademark terms from your program.  Care.com strongly suggests that you add our trademarked terms as negative keywords.  Care.com maintains a strict no tolerance policy on PPC trademark bidding. We will not enter a discussion about when the violation began and stopped; you will forfeit all commissions for a minimum of the past 30 days.

Prohibited Terms

[care com]

[care com promo code]

[care]

+care +com

[care com promo code]

[care com coupon]

[care com promotional code]

+care +com +coupon

[www care com]

[care com login]

[carecom]

[care com coupon]

[care com coupons]

+care +com

+www +care +com

+care +promo +code

[care com promo code free month]

[care con]

[care]

[promo code for care com]

[care com coupon code]

[care com discount code]

[care net]

[caregiver com]

[the care com]

[cares com]

[caring com]

+care +com +discount

+care +com +coupon

[care com discount]

[coupon for care com]

[care com promotion code]

[promotional code care com]

[care co]

[care com promotional code]

[care com phone number]

[caregivers com]

[care com promotion]

[nannies for hire]

[promotional code for care com]

[care promo code]

[care com promo code free month]

[coupon code for care com]

[promo code care com]

+care +com +phone +number

[cares]

[care vom]

[coupons for care com]

[care com promo codes]

[care cim]

[care con]

[promo code for care com]

+care +promotion

+care +promotion

[care com coupons]

[promo codes for care com]

[care promotional code]

[promotion code for care com]

[coupons for care com]

[childcare com]

[child care com]

[nannies4hire]

[care givers com]

[care com nanny]

[care come]

[care cpm]

[care com review]

[www cares com]

[www care com]
 

[homepay]

[homepay promo code]

[home pay promo code]

[homepay promo codes]

[home pay promo codes]

[home pay coupon]

[homepay coupon]

[home pay coupons]

[homepay coupons]

[homepay deal]

[home pay deal]

[homepay deals]

[home pay deals]

[homepay offer]

[home pay offer]

[homepay offers]

[home pay offers]

[homepay trial]

[homepay free trial]

[home pay trial]

[home pay free trial]

+care +com +homepay

+care +homepay

[care com home pay]

[care com home pay cost]

[care com homepay]

[Care com homepay]

[care com homepay cost]

[care com homepay login]

[care com homepay nanny payroll]

[care com homepay nanny tax]

[care com homepay price]

[care com homepay rates]

[care com homepay review]

[care com homepay reviews]

[care home pay]

[care homepay]

[care homepay]

[care homepay cost]

[care.com home pay]

[care.com homepay cost]

[com homepay care careers]

[cost of care com homepay]

[home pay]

[home pay care com]

[home pay contact]

[home pay contact info]

[home pay customer service]

[home pay login]

[home pay nanny]

[homepay care]

[homepay care com]

[homepay care com]

[homepay care login]

[homepay nanny]

[homepay number]

[homepay payroll]

[homepay phone]

[homepay pricing]

[homepay promo code]

[home pay promo code]

[home pay coupon]

[homepay coupon]

[homepay deal]

[home pay deal]

[homepay rates]

[homepay review]

[homepay reviews]

[homepay tax]

[homepay tax calculator]

[homepay taxes]

[my homepay]

[my homepay com]

[nanny homepay]

[senior care homepay]

[senior caregiver homepay]

[www care com homepay]

[www homepay]

[www homepay com]

[www myhomepay com]

 

D. Coupon Guidelines
If you are enrolled in our Program and your Website promotes coupon codes, you must adhere to the Care.com’s Couplon Guidelines:
1.    Affiliate may advertise coupon codes only that have been provided to you through Care.com’s Marketing Affiliate Network.
2.    Posting any information about how to work around the requirements of a coupon (i.e., first time customers only) is prohibited.
3.    Affiliate shall not advertise coupon codes obtained from our non-affiliate advertising, customer e-mails, paid search, or any other campaign.
4.    Coupons must be displayed in their entirety with the full offer, valid expiration date, and code.
5.    Affiliate shall not use any technology that covers up the coupon code and generates the affiliate click by revealing the code(s).
6.    Affiliate shall not give the appearance that any ongoing offer requires clicking from your website in order to redeem.  For example, if all Care.com Premium Memberships are discounted by 10%, you may not turn this into an offer that infers that the Visitor must click from your site to get this deal.
7.    If Affiliate incentivizes its customers to sign up to Care.com (without providing a valid Care.com coupon) in exchange for a discount on or cash back related to Affiliate’s own products or services, Affiliate must state clearly that it (not Care.com) will be honoring the offer.
8.    On click through, Affiliate must link directly to the Care.com website.  

Unless you have been given express written permission, if you are found to be engaging in any of the aforementioned practices, we reserve the right to reverse any/all sales generated.  If your Website participates in forums where active users of your Website can submit coupon codes, it is your responsibility to ensure that the coupon codes submitted do not violate our Coupon Guidelines.

E. Cookie Guidelines
Affiliate must not mislead customers into clicking on an offer/coupon that does not exist or practice similarly deceptive tactics which are generally accepted as “cookie stuffing” for purposes of depositing cookies without a Visitor’s consent or when the Visitor has not visited Care.com through the Link.  Cookie stuffing tactics include, but are not limited to, using knowingly expired offers, presenting offers that do not exist, presenting a button that claims to show all offers which sets the Affiliate’s cookie, and technology which generates a click/sets the cookie from the action of copying a coupon code.

F. Toolbars Guidelines
Unless Affiliate receives express prior written permission from Care.com, Affiliate shall not install plug-ins or browser add-ons to an end user’s browser that may serve as a default search engine, clutter the end user’s browser or screen, change browser settings, or interfere with the end user’s experience by publishing Affiliate’s or third-party ads, including but not limited to Care.com coupon codes placed by Affiliate, which may notify the end user that coupons are available.  

G. Domain Names
Use of any of Care.com’s or our subsidiaries’ and affiliates’ trademarked terms as part of the domain or sub-domain for your website is strictly prohibited, i.e., care.website.com or www.care-coupons.com.

H. E-mails by Affiliate
You shall not create, publish, distribute, or permit any written material that makes reference to our Program unless such materials adhere to the Care.com Affiliate Guidelines.  If you intend to promote our Program via e-mail campaigns, you must adhere to the following:
1.    Abide by the CAN-SPAM Act of 2003 (Public Law No. 108-187) with respect to our Program.
2.    E-mail must be sent on your behalf and must not imply that the e-mail is being sent on behalf of Care.com.
3.    E-mails must first be submitted to Care.com for approval prior to being sent, or Care.com must be sent a copy of the e-mail promptly upon publication.  

I. Publicity by Affiliate and Affiliate’s Use of Social Media
1.    Affiliate may not misrepresent or embellish the relationship existing between it and Care.com.  While Care.com requires Affiliate to identify itself in relation to Care.com in accordance with the FTC Guidelines (referenced herein), Affiliate shall not otherwise engage in any promotions which name Care.com or imply any relationship or affiliation between the parties, including but not limited to press release, marketing materials, offline print advertising or marketing campaigns, media kits, screen shots, graphics altered for co-branding or any other format or media.  
2.    Affiliate shall not have any authority to make or publish any statement, claims, representations, or warranties about Care.com’s products or services, which could be deemed a binding offer, obligation, or guarantee by Care.com (other than as expressly authorized by Care.com in writing).
3.    Affiliate shall not misrepresent the services provided by Care.com or the services offered by the Care.com Website.

Promotion on Facebook, Twitter, Pinterest, and other social media platforms is permitted; provided, however, the following general rules shall apply:
1.    Affiliate is allowed to promote offers to your own lists.  For example, Affiliate is permitted to use Links on your own Facebook, Twitter, etc… pages (i.e., “25% off Care.com Premium Membership through midnight with code XX”)
2.    Affiliate is prohibited from posting links to the Affiliate Website on Care.com’s Facebook, Twitter, Pinterest, etc… company pages in an attempt to convert those Links into Qualified Transactions.  
3.    Affiliate is prohibited from running Facebook ads with Care.com’s trademark

 

Since as our affiliate, you may be talking about Care.com in your campaigns, you’ll need to acknowledge and comply with our creative guidelines. Here are some basics about Care.com’s business:

-    We help our members find their ideal care solutions, and we hope to make life simpler for families everywhere by connecting families and caregivers reliable and easy-to-use way.
-    Care.com does not employ, recommend or endorse any care provider or care seeker nor is it responsible for the conduct of any care provider or care seeker.
-    Care.com provides information and tools to help care seekers and care providers connect and make informed decisions.
-    However, each individual is solely responsible for selecting an appropriate care provider or care seeker for themselves or their families and for complying with all applicable laws in connection with any employment relationship they establish.
-    Care.com does not provide medical advice, diagnosis or treatment or engage in any conduct that requires a professional license.
-    Care.com and "There for you" are service marks or registered service marks of Care.com, Inc. We are providing you with logos in the ad media section of your affiliate account which you can use on your site.
-    Similarly, we’ll be providing you with text links and banner ads that we ask you not to edit. Reach out to us at affiliates@care.com if you’re looking for something specific, maybe we can create it for you!
-    Safety of our members is important to us and that's why we offer tools and resources to help families make safer and more informed hiring decisions.
-    Avoid language about Care.com vetting caregivers on our site. We do provide a range of background check options but they vary based on the choices families make during the hiring process. We cannot and do not verify the truth or accuracy of each piece of information members post in their profiles, in job postings or in other areas of the site.
-    Feel free to refer to our safety center for details: https://www.care.com/safety.
-    Even though we are an online business, finding the right caregiver for your family should be a careful process, and we don't want to suggest it's fast or easy.
-    Care.com customizes its members’ experiences – from special offers to targeted emails –therefore, member experiences vary and no two will be exactly alike, so we request that your statements about the value of our products and services remain general.
-    At Care.com, “There for You” isn't just our mission, it's our passion. As a one-stop-shop for families to meet all their care needs, we understand that one size doesn't fit all. Our goal is to provide families with as many options as possible so everyone can find the care that best fits their unique needs. Find out more at https://www.care.com/company-overview.

 

Additionally, HomePay is the most comprehensive household payroll and tax solution on the market.  If your campaigns include HomePay, you will need to acknowledge and abide by our HomePay creative guidelines.  Here are some basics about HomePay’s business:

 

-    By having our experts manage the tax and payroll for your household employee, we hope to make life a little bit easier for you.  We’ll save you time and eliminate the stress of figuring out household taxes for the state and IRS.
-    HomePay does not employ, recommend or endorse any care provider or care seeker nor is it responsible for the conduct of any care provider or care seeker.
-    HomePay provides information and tools to help care seekers and care providers connect and make informed decisions related to taxes and payroll associated with household employment
-    However, each individual is solely responsible for selecting an appropriate care provider or care seeker for themselves or their families and for complying with all applicable laws in connection with any employment relationship they establish.
-    HomePay does not provide medical advice, diagnosis or treatment or engage in any conduct that requires a professional license, for example, with Senior Caregivers
-    HomePay is a service mark or registered service marks of Care.com, Inc. We are providing you with logos in the ad media section of your affiliate account which you can use on your site.
-    Similarly, we’ll be providing you with text links and banner ads that we ask you not to edit. Reach out to us at affiliates@care.com if you’re looking for something specific, maybe we can create it for you!
-    HomePay customizes its members’ experiences – from special offers to targeted emails –therefore, member experiences vary and no two will be exactly alike, so we request that your statements about the value of our products and services remain general.
-   Using HomePay allows clients to receive all caregiver tax credits available to the client. HomePay helps clients understand what tax breaks they may qualify for and support filing for them.

-   HomePay will file your state taxes quarterly and will also do the federal end of year tax filing.

-  HomePay provides employee onboarding support and helps set up payroll for your caregiver, including creating pay slips and coordinating direct deposits

-  HomePay provides guidance and support for clients. We are specialists in household payroll and taxes, so our expertise is unapparelled and we’re available to answer any and all questions you have.

-  By paying a caregiver legally, clients enable these caregivers to get paid with our online system, have documentation to help them qualify for unemployment insurance benefits, and earn social security and MediCare benefits

Last changes were recorded on 05.09.2022

Traffic Sources

PopUp / ClickUnder Forbidden
Targeted ads Allowed
Facebook Allowed
VK Allowed
MyTarget Allowed
Other Allowed
TikTok Allowed
Content site Allowed
Other Allowed
Affiliate stores and price comparison services Allowed
Forums Allowed
Messengers Forbidden
Coupon services Allowed
YouTube Channel Allowed
Adult Forbidden
Toolbar Allowed
Incentive Forbidden
Groups and blogs on social Media Forbidden
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Forbidden
Cashback Forbidden
SEM Allowed
Yandex.Direct Allowed
Google Ads Allowed

Last changes were recorded on 22.09.2022

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