Adda 52 Poker [CPR] IN Affiliate Program

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  • EPC 209₹
    EPC — average earnings per 100 clicks
  • CR 17.37%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 3.43%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 29%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time 58 days
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time 63 days
    Average time it takes for an advertiser to confirm and pay for actions.

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Program information

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This affiliate program is a part of the Admitad affiliate network

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Company Description - Adda 52 Poker is India based online gaming website. Adda52, 'Where India Plays Poker', provides non-stop poker action and fun. With us, you can bring out the nostalgia for interesting online games. Play new & exciting online card games with a safe & lively game playing environment as you have always longed for. Here at, we strive to give you the most secure and memorable experience while playing online Multi-Player Games and Tournaments. We invite you to be a part of our family of dynamic skill based online game players. Bring your friends along. It is simple. You just need to set up a user account.

Campaign Objective - The Goal of the campaign is to User play Cash games with sign up bonus ( It means user can play games without doing FTD) 

Targeting - 

  • Gender - Male 
  • Age - 21- 45 year 
  • Geo: PAN India Except Assam, Telangana,Sikkim,Andhra Pradesh,Nagaland,Odisha

KPI - 2000 Sign ups with 30 Average Hands per Cash Players

Conversion Flow:

  1. User clicks and downloads the Apk version of the app
  2. User sign up/ register.



1. Campaign Name - ADDA52 - CPR/CPL

2. Targeting - 21-45 Yrs.-old Indian Males living in the top metro cities of India.

3. APK -

   iOS -

4. KPI - Payout will be applicable as per KPI achievement.

Note: Deposit with less than 60 gameplays will be considered fraudulent & not included in KPI measurement as a user can play up to 50-70 games with the signup bonus.  ( IF no FTD then there will be no Billing )

c) We will be looking at the ROI metric at the backend to judge the performance of the campaign, KPI here is soft but this decides the future course of the campaign

5. Steps to conversions:

a. A user clicks on the creative/download button to install the app or register on the web and gets Rs.1000 Bonus on Signup to play online cash game poker. Pixel gets fired for CPR.

7. Validation- Rejection is based on the following criteria:

a. Duplicate IP's

b. Fraudulent gamer - Any fraud related to gameplay & payment method (Ex. Multiple payments from the same payment source or fraud deposit without any game plays), Chip dumping, etc

c. Mobile no. fraud by the publisher - non-contactable, consistently switched off, not interested, can't verify, etc.

Validation Criteria

1-We will Not consider sign Up & FTD (First Time Depositor) which will fall under Blocked category.

*Blocked Sign-Up Definition: User who Sign UPs from same IP/Same Device/or having same password

2- If Gameplay or Avg Deposit amount KPI is not met so in that case billing will be Done on Pro-rata Basis

In APP CPR Campaign


Total Sign UP:1000

Blocked Sign Up :200

FTD:10 (we will consider only those FTD which will have 60+Gameplay at the time of billing)

Calculation will be:

Billable Sign Ups: Total sign Up-Blocked Sign Up i.e.- (1000-200=800)

Sign Up to FTD CR: 10/1000= 1%


Billing: INR50*800=4000

General Terms:

•    All allowed traffic sources are mentioned in the campaign detail.
•    Authentic promotional methods should be used to promote the campaign.
•    Advertiser holds the complete right to deny all pending payments in the event of fraud or malpractice.
•    Any violation of rules or using unapproved creative is subject to legal action and heavy penalty.

Last changes were recorded on 09.12.2022

Traffic Sources

PopUp / ClickUnder Allowed
Mobile traffic Allowed
Targeted ads Forbidden
Facebook Forbidden
VK Forbidden
MyTarget Forbidden
Other Forbidden
TikTok Forbidden
Content site Allowed
Other Allowed
Affiliate stores and price comparison services Allowed
Forums Allowed
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
Lead call Forbidden
API traffic Forbidden
YouTube Channel Allowed
Adult Forbidden
Toolbar Allowed
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Allowed
Banner and teaser advertising Allowed
Cashback Allowed
SEM Forbidden
Yandex.Direct Forbidden
Google Ads Forbidden

Last changes were recorded on 08.09.2022

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