Bonanza Global Affiliate Program

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Banners and Links

Default affiliate link

"Dynamic ads" tool shows ads for AliExpress products to the users based on their browsing behavior on and the content of your website so that users see ads for only those products that they are interested in. Such targeting helps to increase the click-through rate of your ad and thus your reward. You can find more information about this tool in Help Center.

For the time being, the program has no banners

The banners are on their way, meanwhile please use other advertisement materials.

Product Feeds

Warning! Please join the program to download a product feed.

Here you can get a link to original product feed of this program. Links in product descriptions have been replaced by deeplinks. Time of last updating has also been added.

Products:    Updated:    Updated by advertiser:

Program information

Why Admitad?

  • detail analytics and useful tools,
  • express payments,
  • enormous range of affiliate programs,
  • trusted by 669377 publishers,
  • and much more.

This affiliate program is a part of the Admitad affiliate network

In order to start cooperation with the program, first you need to register in the system.

Discover the advantages of advertising for Bonanza:

Thank you for your interest in the Bonanza Affiliate Program. We are committed to providing our affiliates with competitive commissions and unique products that consumers love.

Bonanza is a customer-to-customer marketplace for buying and selling of SKU’d and non-SKU’d physical and digital goods.  The site launched in 2008 and has become a favored marketplace of online sellers.

In 2021, Bonanza was ranked first for “Customer Service”, “Communication” and “Most Recommended Marketplace” in the largest seller survey online conducted by eCommerceBytes. We were voted best “Customer Service”, “Communication” and “Ease of Use” in 2020, and in 2016, we were voted “Most Recommended Marketplace”.

In 2012 and 2013, Bonanza was voted the top marketplace for "Ease of Use" by more than 15,000 sellers in the same survey. In 2011, Bonanza was named as one of the top "Consumer Products of the Year" by the WTIA. "Best Bootstrapped Company" and "Best Deal in Seattle" were awarded by Seattle 2.0 & Geekwire in 2010. Prior to that, Bonanza received awards from Jupiter Media and Ecommerce Guide as the top-rated eBay Alternative. (Learn more about Bonanza in the news here)


Data Feed (including a Best Sellers feed)

3 day cookie

Promotional tools including text links, banner ads, and more

Frequent newsletters with program updates, promotions, and contests

Dedicated management and support


If you are a PPC affiliate, you must adhere to the following guidelines:

  1. You may not bid on any of our trademarked terms, including any variations or misspellings thereof, for search or content based campaigns in Google, Bing, Yahoo or any other search engine.

  2. You may not use our trademark terms in sequence with any other keyword (e.g. Bonanza Coupon).

  3. You may not use our trademarked terms in your ad title, ad copy, display name or as the display URL.

  4. Your ad title and ad copy must not create the impression that your website is our Web site or any part of our website.

  5. You must link directly to your Web site. Redirects to our website are unacceptable.

If you are found to be engaging in any of the above practices, we reserve the right to reverse any/all sales generated. It is suggested that if you participate in PPC advertising, that you add our trademarked terms as negative keywords.

Trademarked Terms: bonanza,,,

Categories: online shopping, online department store, women's fashion, men's fashion, home, garden, home and garden, health, beauty, art, collectibles, jewelry, handbags


In order to be connected to the program you are required to have a working website with good performance and a decent amount of traffic, or a proven community on social media. Otherwise, the application will be declined. If you were declined but think you are eligible to work with the program and can showcase your business model, please contact support or your personal manager.

1. Eligibility and Enrollment in Bonanza’s Affiliates Program

Affiliates must apply and be approved by Bonanza in order to gain access to the Affiliates Program.

Prospective affiliates are evaluated based on criteria such as type of site, site quality, site content, variety of site content and items promoted, and brand identity. During the application process, prospective affiliates may be asked to share additional information about any of the listed criteria.

To be eligible for our Affiliates Program, you must:

  • Have a website with a URL – all unique sites and URLs must be approved separately by Bonanza.

  • Have an appropriate amount of content on your site.

Bonanza’s Affiliate team can be reached at

The following types of websites are prohibited from participating in the Affiliates Program:

  • Sites that exist solely to promote Bonanza items.

  • Sites with content related to sexual, religious, political or other sensitive matters.

Prospective affiliates must apply via Affiliate Window. Bonanza may contact Affiliates directly with program updates and product suggestions. Affiliates can opt out via the link at the bottom of any email. Bonanza reserves the right to remove Affiliates from the Affiliates Program and refuse service to anyone, for any reason, at any time.

Participation in the Affiliates Program may be limited to affiliates located in certain countries and is void where prohibited by law. Bonanza reserves the right to approve or reject any application to join the Affiliates Program for any reason.

Depending on where an affiliate is located, they may be subject to varying regulations regarding endorsements and testimonials. For example, in the United States, the Federal Trade Commission outlines specific requirements regarding disclosure. It is the affiliate's responsibility to know and follow any applicable regulations that apply to their site. Bonanza is unable to provide legal advice.

2. Commission Rates, Qualifying Sales and Payment

As an affiliate, you can receive commissions for qualifying sales. Commission rates can be determined on case by case basis and may vary based on a variety of factors such as type of site and content.

The Affiliates Program platform uses browser cookies to verify qualifying sales. The cookies are valid for thirty (3) days (the “Cookie Period”). Commissions are paid on qualifying sales made during the Cookie Period. This means that an Affiliate can receive a commission for a qualifying sale if the sale was made within three days of the user clicking the Affiliate Link, as long as the Affiliate was the last referrer. If a user clicks multiple Affiliate Links, the last Affiliate Link to be clicked prior to a qualifying sale will receive the commission. If the user’s last click prior to making the purchase was a paid channel, such as Google PPC, the purchase will not be a qualifying sale and an Affiliate will not receive a commission.

Commissions are calculated by multiplying the relevant commission rate and the price of the qualifying sales (excluding shipping costs and taxes). Commissions are not paid on sales that are canceled or returned.

Commissions are subject to review and other limitations for fraudulent activity. Bonanza reserves the right to withhold commissions if fraudulent activity is found.

3. Program Restrictions

Bonanza maintains a strict policy on paid search activity. Affiliates must comply with the following conditions on any ad platform, including, but not limited to search engines, content networks and social networking sites:

  • Affiliates are not permitted to bid or appear on searches that include the term “Bonanza”;

  • Affiliates are not permitted to bid or appear on extended or hybrid searches that include the term “Bonanza”;

  • Affiliates are not permitted to bid or appear on misspellings or variations of searches that include the term “Bonanza”;

  • Affiliates are not permitted to use Bonanza’s trademarks in any paid search activity, including ad text, copy or display URLs;

  • Affiliates are not permitted to direct link PPC activity to; this includes using as a display URL;

  • Affiliates are not permitted to send traffic through automatic redirects on a website page;

  • Affiliates are not permitted to use the Bonanza name (including misspells and variations) as a sub-domain or sub-folder.

Responsibility for Your Site

You are solely responsible for your site, including its development, operation, and maintenance and all materials that appear on or within it.

Last changes were recorded on 12.12.2022

Traffic Sources

PopUp / ClickUnder Allowed
Content site Allowed
Other Allowed
Affiliate stores and price comparison services Allowed
Forums Allowed
Loyalty programs Allowed
Messengers Allowed
Coupon services Allowed
Lead call Forbidden
YouTube Channel Allowed
Adult Forbidden
Toolbar Forbidden
Incentive Forbidden
Groups and blogs on social Media Allowed
Brand bidding Forbidden
Email Marketing Needs approval
Banner and teaser advertising Allowed
Cashback Allowed
SEM Needs approval

Last changes were recorded on 12.12.2022

Reasons for ad space declination