Dream 11 [CPR] IN Affiliate Program

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  • EPC 62₹
    EPC — average earnings per 100 clicks
  • CR 0.26%
    Conversion rate – the percentage of visits to a publisher’s website that convert to a sale or lead.
  • CR for 48 hours 0.00%
    Average actions-to-clicks ratio for the last 48 hours.
  • Approval rate 53%
    The ratio of confirmed actions to the total number of actions.
  • Cookie lifetime 30 days
    During this period an advertiser allows his cookie to remain active to tie consumer to a program.
  • Avg. hold time No data available
    Average time it takes for an advertiser to confirm or reject actions.
  • Average payment time No data available
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Company Detail: Dream11 is an Indian fantasy sports platform based in India that allows users to play fantasy cricket, hockey, football, kabaddi and basketball. In April 2019, Dream11 became the first Indian gaming company to enter the ‘Unicorn Club’.Dream Sports is a sports technology company with brands such as Dream11, FanCode, DreamX, DreamSetGo and DreamPay in its portfolio.

The company also made to the list and ranked 9 among India's Great Mid-Size Workplaces - 2018. Dream11 was also recognized as one of the top 10 innovative companies in India by Fast Company in 2019.

Campaign Detail:  It is a CPR (Cost per registration) campaign in which affiliates must divert the traffic to the advertiser website and drive registrations. The advertiser is offering its affiliates to run it in Pan India with mentioned targeted audiences. All allowed promotional methods are selected under traffic sources. 

Geo - Pan India except - Banned States: Assam, Orissa, Nagaland, Sikkim, Telangana and Andhra Pradesh  

Objective: To generate eligible and intent users for Dream11.


Targeting - Pan India Except -  Banned States: Assam,  Orissa, Nagaland, Sikkim , Telangana and Andhra Pradesh  

Daily Cap - 1500+ regs

2% DR else billing on pro-rata

Soft KPIs for quality:
10%+ re-deposits
80%-100% gameplays

Also, below are the type of sites which are banned for Dream11 promotions:

A.  Pornographic websites

B.  Alcohol websites

C.  Medical/ pharmacy related websites

D.  Gambling websites

E.  Betting websites

F.  Websites selling narcotics

G. Website selling or advertising products/ services which are prohibited as per Indian laws

Below are the guidelines:  

Any Bot or Irrelevant traffic

·  Any Fraudulent activity by a human (Arbitrage way/ OTP buys).  

·  Ad communication/messaging usage: Make sure to use only msg/creatives that we shared, Please don't use official IPL team names like MI vs CSK, don't use money messaging with  "Dream11 IPL", don't also use any official marks. (you can use Mumbai vs Chennai)

NOTE: Don't use any unapproved content/creative /messaging anywhere in Dream11 campaigns. Any such violation will lead to stopping your campaigns and penalizing the same. If you want to use any other, kindly ask for approval. 

Brand Stop words - Dream 11, Dream11, 11 Dream

Last changes were recorded on 29.09.2020

Traffic Sources

Cashback Forbidden
PopUp / ClickUnder Forbidden
SEM Forbidden
Doorway pages Forbidden
Email Marketing Allowed
Brand bidding Forbidden
Social Media Forbidden
Incentive Forbidden
Toolbar Forbidden
Adult Forbidden
Banner-teaser networks Allowed
YouTube Channel Forbidden
API traffic Forbidden

Last changes were recorded on 29.09.2020

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